Amy Taylor • 8 November 2023

Facebook Ads for SMEs: A Quick Guide to Getting Started

Facebook ads are a game-changer for SMEs seeking to boost their digital presence. They’re not just a way to get seen; they’re a strategy to ensure you’re seen by the right people with the right message.


Getting Started


#1 The Power of Facebook’s Targeting

With Facebook's sophisticated targeting tools, you can aim your ads at specific demographics, interests, and behaviours. This means your ad spend goes directly toward reaching your ideal customer, not just a broad, undefined audience.


Action points to consider:


  1. Define your target audience demographics, interests, and behaviours.
  2. Use Facebook's Audience Insights tool to refine your targeting.
  3. Continuously test and tweak audience segments for optimal performance.



#2 Diverse Campaigns for Varied Goals

Facebook's suite of ad campaigns is designed to meet a variety of business objectives:


  • Awareness: To introduce your brand to a wider audience.
  • Traffic: For directing users right to your website.
  • Engagement: To boost interactions with your content.
  • Leads: To gather information from interested prospects.
  • App Promotion: To encourage downloads of your mobile app.
  • Sales: To drive transactions and increase revenue.


Action points to consider:


  1. Set your objective and choose the best option for your goals and budget.
  2. Consider the theme or topic for your chosen campaign type (suggestions below)
  3. Continuously test and tweak audience segments for optimal performance.


Suggestions:

  • Awareness: Craft stories that showcase your brand's personality and values.
  • Traffic: Optimise landing pages to ensure a smooth transition from ad to site.
  • Engagement: Create content that encourages interaction, such as polls or questions.
  • Leads: Use clear and enticing calls-to-action to encourage sign-ups or inquiries.
  • App Promotion: Highlight the unique benefits of your app with a clear download link.
  • Sales: Feature special offers or time-limited deals to create urgency.



#3 Visuals That Grab Attention

Your ad’s visuals are the frontline in the battle for attention on crowded newsfeeds. Crisp images, attention-grabbing videos, and compelling graphics can make all the difference, turning a scroll into a stop, look, and click.


Action points to consider:


  1. Invest in high-quality, relevant imagery that aligns with your brand.
  2. Test different formats (images vs. videos) to see what your audience prefers.
  3. Use A/B testing for ad creatives to determine which visuals perform best.



#4 Navigating Analytics for Insights

Analytics in Facebook ads do more than track; they provide insights. From understanding the user journey to tweaking campaigns for better performance, analytics are the compass for navigating the ad landscape.


Action points to consider:


  1. Regularly review performance metrics to understand user behaviour.
  2. Set up conversion tracking to measure the ROI of your ad campaigns.
  3. Adjust your strategy based on data-driven insights to improve ad effectiveness.



Facebook ads can be a pivot point for SME marketing, turning passive browsing into active engagement and leads. But the difference between a good ad and a great ad lies in a strategy that aligns with your unique business goals.


At AT Digital Marketing, we're here to craft Facebook ad campaigns that resonate with your audience and drive your desired outcomes. From raising brand awareness to generating leads, or driving sales, we harness the full potential of Facebook advertising to help your SME thrive.

Top 5 SEO Best Practices

by Amy Taylor • 14 November 2023
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or infographics. Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.