Services
Ignite Your SME's Potential with Services Tailored for Growth Beyond Activity
We specialise in working with Scottish SMEs, providing comprehensive marketing solutions from high-level strategy to website development and digital services. But our services don’t end there. We're also dedicated to empowering your staff and small start-ups with the tools and knowledge they need to thrive. Take a look below at how we can help.
Marketing Strategy
Embracing a marketing strategy is essential for aligning your business goals with your marketing efforts. At AT Digital Marketing, we understand the importance of this alignment. Our process starts with a thorough analysis of your industry, brand position, and the competitive landscape to identify and solve the core marketing challenges you face.
Our objective is to provide a strategy that not only clarifies your marketing direction but also addresses common pitfalls such as misallocated budgets and fragmented customer engagement. We create cohesive, targeted plans to streamline your efforts and maximise resources.
Brand Strategy & Identity
Crafting a brand identity is pivotal in carving out a unique space for your business within the market. At AT Digital Marketing, we specialise in building brand strategies that reflect the core values and aspirations of your SME. Our approach is tailored to unfold your brand’s story in a way that engages and captivates your target audience.
We begin by immersing ourselves in the fabric of your business, understanding what sets you apart and how to best communicate that to your market. The aim is to not just create a logo or a tagline, but to construct a comprehensive
brand story and experience that connects deeply with your customers, fostering loyalty and driving business success.
Website Design & Build
A compelling website serves as the digital storefront of your business, where first impressions are made and intentions are set. At AT Digital Marketing, our website design and build service is dedicated to creating sites that are not only aesthetically pleasing but also highly functional, intuitive, and aligned with your business's objectives.
Our process involves a collaborative journey, starting with understanding your SME's unique needs. We focus on crafting user experiences that are seamless and conversion-oriented, ensuring that every click brings your customers closer to making a decision. Whether it's a refresh or a complete build, we aim to deliver a website that stands as a pillar of your online presence, driving engagement and supporting your growth objectives.
Analytics & Data Reporting
In the realm of digital marketing, informed decisions are the corner stones of success. Google Analytics 4 (GA4) certified, AT Digital Marketing ensures that your business stays ahead of the curve with state-of-the-art data reporting and analytics. GA4 sets a new benchmark in understanding customer website journeys, offering rich, cross-platform insights that empower your decision-making.
Our comprehensive reporting illuminates the paths to optimisation, helping you make smart, data-driven choices that elevate your marketing efforts and ROI.
CRM & Database
Managing customer relationships effectively is the backbone of any thriving SME. AT Digital Marketing's CRM and Database service offers you the tools and strategies to nurture your customer relationships diligently. We understand that a well-maintained CRM system is more than just a database; it's a dynamic resource that can drive sales, enhance customer service, and improve retention rates.
We help you leverage the full potential of your CRM, ensuring that customer data is not only accurately captured but also intelligently analysed to reveal insights into customer behaviours and preferences. Our service can help streamline your customer interactions and automates essential processes (where possible), freeing up valuable time for you to focus on core business activities. By integrating CRM strategies into your business, we lay down the tracks for a seamless flow of information, fostering stronger, more profitable customer relationships.
Digital Services
Working in conjunction with your marketing strategy, our Digital Services are designed to maximise your online presence with efficiency and impact. From Facebook ad campaigns, email and SMS marketing, to maintaining customer engagement via marketing automation for cohesive digital communications.
Speak to us today to discuss your specific needs.
Artwork & Design
Is your branding consistent across all areas of your business?
With our artwork and design services we can help you achieve that goal. From social media and email templates, to business cards and flyers, we can help keep all of your communications looking professional and on brand. Contact us for more info.
Training & Workshops
AT Digital Marketing is committed to empowering you and your team with the skills needed to succeed.
Whether you are just starting out in your own business or looking to upskill your internal staff, we provide practical, hands-on bespoke training sessions in a range of areas, from Canva and social media management, to google analytics and email marketing, ensuring your staff are equipped to drive your marketing efforts forward with confidence.